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Marketing Strategies How Red Bull is Challenging Coca-Cola
Welcome to everybody. In today’s article, I will discuss marketing strategies and how Red Bull has rivalled Coca-Cola in recent years due to effective marketing strategies.
In 2024, Coca-Cola was the world’s best drink brand, with a brand value of $98.7 billion.
Coca-Cola has held the top spot since 2014.
This article will be about branding, thinking outside the box, and the need for effective marketing strategies.
My professional background originally was in copywriting and marketing.
This topic regarding the psychology of human nature and why we make purchasing decisions is rather fascinating.
For instance, it is not always about improving productivity; it is about improving the overall experience.
Marketeer Rory Sunderland argues that rather than spending £6 billion on improving the Channel Tunnel, that money should be spent on hiring fashion models who should be paid £1 billion a year for that endeavour.
Sunderland argues that this tactic would save the government £5 billion, and the people will ask the trains to slow down because this is about the experience.
Another fun fact is that in elevators with a close button, those close buttons…
